Re-Wiring Business - 9780471175568
  • Re-Wiring Business - 9780471175568

Re-Wiring Business - 9780471175568

New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ... Read moreabout the conditionNew: A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller's listing for full details. See all condition definitionsopens in a new window or tab
€41.27
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Quantity
10 Items

Description
A new line of books reveals how technology is changing how we do business... How strategic business-wide use of Web technology can boost efficiency, sales, and profits Authors Tim McEachern and Bob O'Keefe vividly illustrate that new Web technology must be considered and managed within the context of a company's entire business operations. With the help of success stories from industry leaders, they demonstrate the impact the Web can have on everything from product development to supplier relations, marketing and sales to personal management styles. * The first book to show how strategic use of Web technology can positively impact all aspects of organizational growth * Includes real-life examples from Johnson & Johnson, GE Price Waterhouse, United Technologies, UT Carriers, and other industry leaders * Provides a framework for integrating EDI, Intranets, logistics software, and other Web-related technologies into product design and overall business operations TIM McEACHERN (Albany, New York) is founder and President of One World Interactive, developers of Web sites for a number of Fortune 500 companies. BOB O'KEEFE (London, England) is a professor of information services management at Brunel University in London and has been a visiting professor at the Rensselaer Polytech's Lally School of Management and Technology.
Product Details
10 Items

Data sheet

Type
Textbook
Author
Tim Mceachern, Bob O'keefe
Format
Hardcover
Language
English
Item Height
235mm
Item Width
163mm
Number of Pages
288 Pages
Item Weight
594g
Publisher
John Wiley & Sons INC International Concepts
Publication Year
1997

Specific References

ISBN
9780471175568
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