Research traditions in marketing - 9780792393887
  • Research traditions in marketing - 9780792393887

Research traditions in marketing - 9780792393887

New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ... Read moreabout the conditionNew: A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller's listing for full details. See all condition definitionsopens in a new window or tab
€270.01
Tax included
Quantity
10 Items

Description
Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succeed in completing within a remark ably short span of time the editing of the contributions to the conference that marked the 20th Anniversary of the European Institute for Ad vanced Studies in Management, they have also managed to elicit numerous insightful comments from a host of dashing young scholars as well as from the fortunate few established authorities whose findings have long be come leading articles in the best academic journals, who now chair those journals' editorial boards, and after whom great scientific awards have been named. In so doing, our dedicated triumvirate has blended together pieces of diverse research traditions-some of them quite puzzling-and mixed significantly differentiated styles of expression. The controversial display of self-confidence by some distinguished colleagues, the amazingly emo tional good old memories revived by their peers, the scapegoat-finding and moralizing confessions produced by some of their disciples together with the detached systematic rigidity of some others all combine to pro duce a multivarious patchwork that may well prove the existence of a marketing scholar lifecycle. This cartoon-like four-class typology might even make it worth the reader's while to indulge in some guesswork to discover the sequence of the four stages as an exercise and then partition the author population accordingly.
Product Details
10 Items

Data sheet

Type
Textbook
Author
Gary L. Lilien, Gilles Laurent, Bernard Pras
Format
Hardcover
Language
English
Item Height
235mm
Item Width
155mm
Number of Pages
442 Pages
Item Weight
1830g
Publisher
Springer
Publication Year
1994

Specific References

ISBN
9780792393887
16 other products in the same category:
Microbiology by Prescott Paperback Book

Microbiology by Prescott Paperback Book

Good condition -A book that has been read, but is in good condition. Minimal damage to the book cover.The majority of pages are undamaged might be with some creasing or tearing, and pencil underlining of text. No writing in the margins, no missing pages.
€17.93
More Microbiology by Prescott Paperback Book
Slavery to Freedom: Britains Slave Trade and Aboli... by James Walvin Paperback

Slavery to Freedom: Britains Slave Trade and Aboli... by James Walvin Paperback

Good condition -A book that has been read, but is in good condition. Minimal damage to the book cover.The majority of pages are undamaged might be with some creasing or tearing, and pencil underlining of text. No writing in the margins, no missing pages.
€17.97
More Slavery to Freedom: Britains Slave Trade and Aboli... by James Walvin Paperback
Tomb Raider Underworld: The Complete Official Guide by Price, James Paperback

Tomb Raider Underworld: The Complete Official Guide by Price, James Paperback

Good condition -A book that has been read, but is in good condition. Minimal damage to the book cover.The majority of pages are undamaged might be with some creasing or tearing, and pencil underlining of text. No writing in the margins, no missing pages.
€17.98
More Tomb Raider Underworld: The Complete Official Guide by Price, James Paperback
GCSE Music Edexcel Complete Revision & Practice (with Audio CD) ... by CGP Books

GCSE Music Edexcel Complete Revision & Practice (with Audio CD) ... by CGP Books

Very good condition -A book that has been read and does not look new, but is in excellent condition. Don't have obvious damage to the book cover. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins.
€17.97
More GCSE Music Edexcel Complete Revision & Practice (with Audio CD) ... by CGP Books
Action Stations: Military Airfields of Wales and ... by Smith, David J. Hardback

Action Stations: Military Airfields of Wales and ... by Smith, David J. Hardback

Good condition -A book that has been read, but is in good condition. Minimal damage to the book cover.The majority of pages are undamaged might be with some creasing or tearing, and pencil underlining of text. No writing in the margins, no missing pages.
€17.95
More Action Stations: Military Airfields of Wales and ... by Smith, David J. Hardback
Bookkeeping For Dummies (UK Edition) by Lita Epstein Paperback Book

Bookkeeping For Dummies (UK Edition) by Lita Epstein Paperback Book

Good condition -A book that has been read, but is in good condition. Minimal damage to the book cover.The majority of pages are undamaged might be with some creasing or tearing, and pencil underlining of text. No writing in the margins, no missing pages.
€17.87
More Bookkeeping For Dummies (UK Edition) by Lita Epstein Paperback Book
Snowball Oranges One Mallorcan Winter by Peter Kerr Paperback Book

Snowball Oranges One Mallorcan Winter by Peter Kerr Paperback Book

Good condition -A book that has been read, but is in good condition. Minimal damage to the book cover.The majority of pages are undamaged might be with some creasing or tearing, and pencil underlining of text. No writing in the margins, no missing pages.
€17.91
More Snowball Oranges One Mallorcan Winter by Peter Kerr Paperback Book
In Search of the Trojan War (BBC Books) by Wood, Michael Paperback Book The

In Search of the Trojan War (BBC Books) by Wood, Michael Paperback Book The

Good condition -A book that has been read, but is in good condition. Minimal damage to the book cover.The majority of pages are undamaged might be with some creasing or tearing, and pencil underlining of text. No writing in the margins, no missing pages.
€17.86
More In Search of the Trojan War (BBC Books) by Wood, Michael Paperback Book The
Letts Revise GCSE - Biology: Complete Study ... by educational experts Paperback

Letts Revise GCSE - Biology: Complete Study ... by educational experts Paperback

Good condition -A book that has been read, but is in good condition. Minimal damage to the book cover.The majority of pages are undamaged might be with some creasing or tearing, and pencil underlining of text. No writing in the margins, no missing pages.
€17.90
More Letts Revise GCSE - Biology: Complete Study ... by educational experts Paperback
Catapult Aircraft: Seaplanes That Flew..., Leo Marriott

Catapult Aircraft: Seaplanes That Flew..., Leo Marriott

Very good condition -A book that has been read and does not look new, but is in excellent condition. Don't have obvious damage to the book cover. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins.
€17.84
More Catapult Aircraft: Seaplanes That Flew..., Leo Marriott
Absolute Beginners Guide to Programming by Perry, Greg Paperback Book

Absolute Beginners Guide to Programming by Perry, Greg Paperback Book

Good condition -A book that has been read, but is in good condition. Minimal damage to the book cover.The majority of pages are undamaged might be with some creasing or tearing, and pencil underlining of text. No writing in the margins, no missing pages.
€17.91
More Absolute Beginners Guide to Programming by Perry, Greg Paperback Book
Churchills Pocketbook of Surgery (... by Delbridge MBChB(Hons Other book format

Churchills Pocketbook of Surgery (... by Delbridge MBChB(Hons Other book format

Good condition -A book that has been read, but is in good condition. Minimal damage to the book cover.The majority of pages are undamaged might be with some creasing or tearing, and pencil underlining of text. No writing in the margins, no missing pages.
€17.97
More Churchills Pocketbook of Surgery (... by Delbridge MBChB(Hons Other book format

Follow us on Facebook